THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
This study explores the influence of branding on sales performance. Objectives include: (1) assessing the impact of strong branding on sales, (2) analyzing customer perceptions of brand value, and (3) identifying key elements of successful branding. A survey design is employed to gather data from a large number of respondents. Using Taro Yamane's formula, the sample size is 320, ensuring comprehensive coverage. The study is conducted in the FMCG sector in Ogun, Nigeria. The reliability coefficient score is 0.86, indicating reliable results. Findings demonstrate that strong branding significantly boosts sales performance, with brand recognition and loyalty being key drivers. Recommendations include investing in consistent branding efforts and regularly evaluating brand performance to ensure alignment with customer expectations.
Related Project Materials
IDENTIFICATION OF WELL PROBLEMS USING WELL TESTING (A CASE STUDY OF UMU-N2 WELL OF MIDWESTERN OIL AND GAS COMPANY, KWALE, NIGERIA)
ABSTRACT
Well tests exist already for a long time. Since the first oil reservoir was discovered, oil companies have alwa...
AN ANALYSIS OF THE ATTITUDE AND PERCEPTION OF STUDENTS AND PARENTS TOWARD THE VIABILITY OF ARABIC EDUCATION IN LAGOS STATE
ABSTRACT
This thesis examines students' and parents' views on Arabic education in Lagos State,...
THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS
ABSTRACT
This study is aimed to ascertain the impact of mass media campaign aimed curbing the spread...
THE ACTUARIST ANALYSIS OF NIGERIA RE-INSURANCE MANAGEMENT IN DEVELOPMENT OF THE ECONOMY
Abstract
The aim of this project is to review and evaluate both physical, social and economic effect of the acturist ana...
THE PROBLEMS OF MANAGEMENT IN SECONDARY SCHOOLS
ABSTRACT
Most Secondary Schools in developing nations still yearn for management that can create a conducive envir...
NIGERIA PUBLIC SERVICE, PROBLEMS AND PROSPECT ( A CASE STUDY OF NTA CHANNEL 6 ABA)
ABSTRACT
This research is basically focused on the problems of Nigerians public service with Nigeria Television Authorit...
THE EFFECT OF AGING POPULATIONS ON FIDUCIARY ACCOUNTING SERVICES
THE EFFECT OF AGING POPULATIONS ON FIDUCIARY ACCOUNTING SERVICES
The study aims to (1) investigate the impact of aging p...
PRIMARY EDUCATION IN NIGERIA-CHALLENGERS AND PROSPECTS
ABSTRACT
The research topic is “challenges and prospects of Primary education” in Nnewi Sou...
THE ROLE OF PUBLIC RELATIONS IN ACHIEVING MILLENIUM DEVELOPMENT GOALS
BACKGROUND OF THE STUDY
This project comes up as a result of the observation made about ways that publi...
EXAMINATION OF ORGANIZATIONAL COMMITMENT AT WORK PLACE AND ITS EFFECTS ON ORGANIZATION GROWTH
EXCERPT FROM THE STUDY
Employee commitment is a significant topic of research since it is thought to be closely linked t...
